THE SELLING PROCESS
Scott Ker has decades of experience specialising in business sales, strategic business exits, mergers, and acquisitions, plus advisory. Scott will collaborate with you to understand your business and assess the potential saleability. He forms trusted, professional relationships with all of his clients, supporting you with honest and reliable advice to provide and meet realistic expectations. If you are looking to sell a business in Perth WA, Scott will manage the entire sales process for you from beginning to end, ensuring a seamless transaction. This includes preparing your business for sale, formulating a marketing strategy, identifying and approaching prospective buyers, negotiating price and contract terms and facilitating settlement and handover. With years of experience in selling businesses, you can rely on Scott Ker to manage the sale of your business with confidentiality and efficiency.
ENGAGEMENT AND PLANNING
Scott’s objective at your initial meeting is to understand your business; its value, vision, goals and philosophy, which will identify areas of the business that are great selling points to ensure successful engagement and selection of suitable buyers for the sale. Following, Scott will present and explain his proven marketing methods and process which takes the stress out of the business sale process for you. Scott will help you prepare your business for sale to maximise desirability. After discussing your business sale goals, Scott will present you with a detailed proposal and request to sign the Engagement Letter. The Engagement Letter contains all the terms that govern your business sale partnership from start to finish. You will be given a copy of that agreement before signing, if you wish to seek legal advice. The Engagement Letter also contains fees and charges, including any initial fee for preparation of Information Memorandum, selling fee and marketing/advertising costs.
A Business Valuation is both a provision of your business’s worth, but also an appraisal of its position in the market and its saleability. Scott will prepare a Business Valuation (from your prepared financials) considering its past and projected future performance, comparative market position, growth opportunities, current level of demand for the specific type of business, historical sales evidence of similar businesses, and many other factors. The Business Valuation data is used to identify the potential buyer pool, as well as to design a sales strategy to suit your business. Every business sale is different and requires a tailored approach to ensure the best possible outcome.
Using his extensive knowledge, Scott will create an ‘Information Memorandum’ which provides prospective buyers a view of your company, detailing your business’s key details and performance. It highlights your business using reliable facts and figures an is a comprehensive disclosure document which covers all aspects of the business. It is intended to provide all the information needed by an investor/buyer to make a fully informed decision.
Scott brings his knowledge, experience and connections to many industries to successfully match buyers to your business. To note, you also have the option to list your business anonymously. Any interested buyers that request a copy of the Information Memorandum will be required to sign a confidentiality agreement which will protect any sensitive information on financials and staff members. Once the signed Confidentiality Agreement has been received, Scott will provide you with a list of potential buyers interested in viewing more information on your business. Only after you have approved this list, Scott will your detailed Information Memorandum to the prospective buyers list. Scott is uncompromising in protecting your confidential information and highly skilled at providing the facts a buyer needs, without disclosing identifying details or alerting competitors. Scott’s proven approach to successfully selling any business is based on his experience and skilled negotiation. He will also measure and inform you of all activity throughout the sales process.
When your business is ready for listing, Scott will implement his tried and proven marketing strategy, contacting his extensive prospective buyer’s database with targeted emails, as well advertising your business on over fourteen major business sales websites in Australia, social media, Linkedin and networking. Maintaining confidentiality, actual pictures of your business or your exact location details will not be published in any advertising. Images are generic and non-descript, whilst location details are kept very general such city or region.
Scott will qualify interested buyers. Once Scott has a shortlist of interested buyers, he determines the strategic fit of each, assessing their expertise, their goals, their motivation for acquisition and their financial capacity. From there, you only progress with buyers who are in a position to purchase your business and give it the best chance of continued success. Scott will also seek indicative offers from interested parties before proceeding to the next step.
Scott will negotiate price and contract terms on your behalf, representing you in all aspects of the sale including sale price, contract terms, special conditions, management of freehold and lease terms to obtain optimum sale price and deliver efficient completion, whilst remaining transparent with you throughout the entire negotiation process.
Due diligence is executed in financial, legal and other business areas and is completed by the buyer or by external accountants and or due diligence experts working on behalf of the buyer. Scott will assist you in this process to ensure a seamless and successful transaction, collaborating with you and your team executing the due diligence checklist. If do require assistance with legal or financial help during this process, Scott partners with leading and reputable specialists including accountants, lawyers, tax advisors and fund managers to ensure you are in safe hands.
Scott will collaborate closely with you, the buyer and the legal team to finalise the contract and settlement. The contract is the responsibility of the buyer, drawn up by their legal counsel. Scott will work with both parties to facilitate and manage the formal settlement plan for you as well as assist with a transition plan for you and your business.
FEES AND COMMISSIONS
Fees are charged in two parts:
A minimal upfront client engagement and marketing fee. This will cover the production of your Business Information Memorandum and all marketing costs throughout the network of specific Business Sales Websites plus a consultation to discuss your needs and requirements before selling your business.
A successful sales fee, at a negotiated fixed rate or percentage that is only payable upon the successful sale of your business.
Everything you will receive to Exit with success
Detailed business appraisal work sheet
30 Minute Session with a Specialist Business Exit Taxation Accountant
Complete Business Exit Planning Resources
30 Minute Session with a Specialist Human Resources Consultant
30 Minute Session With a Specialist Exit Lawyer
30 Minute Session with a Specialist Senior Financial Planner
Thinking of Selling Your Business?
Selling a business is such a major decision for any business owner, the actual process of selling a business requires careful consideration and planning, which can be difficult and stressful without previous experience. Partner with Scott to guide you through the process to ensure a successful outcome for all.
Just like being a successful business owner takes years of experience to learn, conducting a successful, profitable and stress-free sale requires an experienced Business Broker. The first step is a tailored Business Appraisal to understand a Fair Market Price for your business. Scott can provide an appraisal for you - no charge and no obligation - get started now by completing Scott's online enquiry form.